Entrepreneurship Business Model of Celebrity Fitness

Question :

Explain how you do the business model of Celebrity Fitness Background as an entrepreneurship

Answer :

The 13-club network in Malaysia puts you during a strong position to boost the standards of the strength industry in Malawi. The brand has its own portfolio with its own unique position within the market, and can still attract and retain members themselves (Suwono & Sihombing, 2018). However, the chance to expand the network will provide product consumers with a good selection and variety; it also has programs on the rigid side that allow people to enter the extent of engagement from a price point of view. The portfolio incorporates one among the industry's richest advantages within the mix and speaks mainly to the general team aspirations. A well-established Bali fitness lifestyle has plant-based restaurants, also as a sacred art program like meditation and yoga. From their proven expertise in complete well-being and plant-based food, Celebrity Fitness aims to bring peace closer to the people that need it most - city dwellers and dealing managers (Yap & Ong, 2017). 

Key Resources

The celebrity fitness program is known for its human, physical and intellectual resources. They use the best trainers who are trained as well recognized as trainers and fitness provider.

Resources: such as immature items, buildings, cars, transportation, storage, machinery and factory.

Human resources: employees, such as resilience suppliers or marketing Professional’s Intelligent resources: product, patents, copyrights, collaborations, and customer information. They have a trademark of their patent and patent authority. 

Financial Resources: They have well-known partners in Malaysia, Indonesia, Thailand, Malaysia and the Philippines.

Value Proposition

Celebrity fitness since its introduction has been working among different countries of South-East Asia in order to spread fitness among those who sleekness fitness. They tend to spread fitness through well-trained trainers. They train people like stars having all the modern equipment along with different membership package (Sucipto, 2018). The brand incorporates one among the industry's richest advantages within the mix and speaks mainly to the general team aspirations. A well-established Bali fitness lifestyle has plant-based restaurants, also as a sacred art program like meditation and yoga. From their proven expertise in complete well-being and plant-based food, Celebrity Fitness aims to bring peace closer to the people that need it most - city dwellers and dealing managers. 

Customer Relationship

Celebrity fitness has a close relationship with their customers providing virtual and online services as well. They have a strong customer service provider centre. Even on their website, they have categorically structured certain options which help the customers to understand the basic objective of the fitness club (Mtshali, 2019). It allows the customers to join a trial along with different membership options.

Customer segments

Celebrity fitness is a major fitness series throughout Malaysia and Indonesia, famous for its "fun" fitness programs. The brand is predicted to work with Thai customers, offering new bodybuilding ideas and new fitness experiences. In 2018, Fitness First plans to increase funding by 6.3%, with coach earnings to grow by 14.6%. With more than 18,500 classes every month in the program, members have a choice throughout the club network. This year's annual turnover is estimated at 2.7 million. The Central World and Central festival Hat Yai venues will open in August and September, respectively, while the Iconsam Club in Iconsiam will open at the end of the year, with the aim of strengthening Fitness First Thailand as a market leader with 32 clubs (Mtshali, 2019). Celebrity fitness also plans to have 24-hour services for a few clubs, but companies have not disclosed which locations. Today there are 78,000 active members in 28 Fitness First clubs. They need a target for all exercise routines regardless of gender and age.

Cost structure

The cost structure is based on the following segmentation:

Payment: Celebrity Perspectives offer easy payment agreements with their membership. an individual who is familiar with opting can either pay a payment in cash for a specific year of employment or check-in for an EPP (simple payment system) to pay by master-card.

Fee: Celebrity Fitness will issue an agreement with customers regarding membership fees, as long as by EPP the contract will specify the time and monthly instalment

Details: Fitness Celebrity you have got a dealer available at any of their fitness clubs if the purchasers are on the move they're going to explain the services available as an area for every fitness centre, exercise classes’ available, personal trainer service and pricing.

Consultation: Fitness Celebrity with a reseller located in each of their fitness clubs, a member will get a consultation on whether their current weight is healthy or not, what fitness classes, that training centre nearest them, training providers who meet their needs (Yap & Ong, 2017).

Hospitality: Fitness requires that its employees dress appropriately in order that they will respect their client, speak during a respectful manner and even those that are familiar with speaking the language. 

Safety: Celebrity Fitness offers a free member lock to stay them within the belief while exercising at the gym. 

Exfoliation: Outside the gymnasium like gymnasiums, classes and kickboxing. Celebrity Fitness also offers outside the smoky room and member's sauna room within the front room.

Revenue streams: Revenue streams is that part of the financial; statement which shows the revenue received by the celebrity fitness club from different areas. They receive such revenues from different membership packages.

References

Sucipto, G. (2018). Pengaruh Rebranding Terhadap Brand Image Celebrity Fitness (Survei Pada Pelanggan Mahasiswa Di Celebrity Fitness Puri Indah Mall) (Doctoral dissertation, Universitas Multimedia Nusantara).

Mtshali, M. M. Z. (2019). Measuring service quality, customer satisfaction and brand equity at a selected fitness club in Pietermaritzburg (Doctoral dissertation).