Social Media and Digital Marketing Demand Generation

Question :

In this assignment, you have to create a piece of How-To ‘content’ to ‘Demand Generation’ or ‘Demand Harvest’ prospective customers.

Answer :

There is tough competition in the market because, in every industry, many organizations are operating and competing to gain more market share. They are using different marketing tactics to be visible in the market and attract potential customers. Thus, it is necessary to increase the visibility of the organization, its products, and services in the market so that potential customers can easily recognize and make a purchase decision.

Social media is one of the most effective tools that could be used by organizations to communicate with the potential customer and attract them to purchase the product or service. Nowadays, almost every individual is using a social media platform such as Facebook, Twitter, Instagram, Snapchat, etc. in their personal and professional lives (Cheek et al., 2013). Thus, the organization can make use of social media in order to increase the visibility of the products and services in the market. In order to use social media effectively and efficiently to increase the reach of the organization, the organization should develop an effective social media planning. In order to develop an effective social media plan, the organization needs to follow a set of strategies. 

The management of the organization should understand the organization, its business, action, and activities. It will help in identifying the target or potential customer of the organization, different departments, key stakeholders, etc. Thus, the organization can come up with the right set of strategies to communicate with them and attract them to make a purchase decision. After understanding the organization, it is important to learn key performance indicators such as direct sales, brand exposure, customer service, etc. Learning and analyzing key performance indicators help in tracking the progress and hence the organization can make a better and informed decision in order to achieve or realize its key performance indicators. The organization should also identify the goals that the organization is striving to achieve. Goals are really important to guide the organization in a certain way. It can certainly improve performance and productivity. Key performance indicators can help in tracking the progress of the organization to achieve its goals. The content of social media affects the overall performance of the organization (Bandyopadhyay, 2016). The content plays an important role in making the marketing campaign successful. If the content is not effective and communicative, the social media planning and effort of the organization would be of no use. Apart from this, taking feedback or asking questions is very important in order to ensure the effectiveness of the social media plan. Taking feedback will help in identifying the strengths as well as weaknesses of the social media plan and hence the organization can take effective steps to improve the weaknesses of the plan that will strengthen the overall plan. Thus, the organization should focus on using social media for the marketing campaign in order to make their business successful in such a competitive business environment.

References

Cheek, R. G., Ferguson, T., & Tanner, J. (2013). Consumer-centric strategic social media plan for small and medium-sized enterprises. International Journal of Business and Social Research (IJBSR), 3(1).